It’s the dirty little secret many shampoo companies don’t want you to know. When you wash your hair with certain traditional shampoos, you may actually be stripping your hair and scalp of their natural oils. Many shampoos usually rely on sodium laurel sulfate or other damaging detergents for cleansing. While these generate a thick lather to clean hair, they can also create dryness, frizziness, dullness, and color fade.
We then spend a fortune of time and money on products that are effectively undoing the damage caused by shampoo.
Nobody knows this problem better than hair care professionals who are dealing with it day-in and day-out. One in particular, legendary L.A. celebrity stylist Chaz Dean, decided to do something about it. He got tired of clients leaving his salon raving about their color and the feel of their hair, only to complain a few weeks later that their hair looked and felt brassy and dull.
He knew the main culprit was likely their shampoo, so he started experimenting with various ingredients, including natural herbs and botanicals, that he knew had cleansing and hydrating properties.
The result was a radically new approach to the way we cleanse our hair. It’s called WEN Cleansing Conditioner. WEN contains a super-hydrating blend of glycerin, chamomile, rosemary, calendula, and Cherry bark, which when combined, will both cleanse the hair as well as impart shine and softness, even to damaged hair.
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